MKT 12- International Marketing-4 (Prof. Elective 2)

A course designed to expose the students to worldwide marketing.  It includes the study of the significance, the underlying concepts and theories, world environment and business opportunities, strategic functions, and marketing mix of Global Marketing.  Linkages with CITEM, PTTC, and other government-supported international trade offices have been established by the Marketing Management Department to assist students in their study